Let Us Show You Home

 

 

PREA Signature Realty

A Full Service Real Estate Brokerage 

Info Line:  314.621.5777

Brokerage:  314.397.3182

Display:  314.771.7171

MSilies@PREASignatureRealty.com

 

1709 Park Avenue, St. Louis, Missouri 63104
PREA Signature Realty - A Full Service Brokerage in St. Louis, Missouri - 1709 Park Avenue, St. Louis, Missouri 63104 - www.PREASignatureRealty.com - proudly selling single family homes, townhomes, condominiums and lofts in the City of St. Louis ( including Central West End, Midtown, Downtown West, Downtown, Soulard, Lafayette Square, Benton Park, Benton Park West, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Hampton, Hampton West, Dogtown, Dutchtown, Holly Hills, Carondelet, St. Louis Hills, and all other neighborhoods) and St. Louis County (including Maplewood, Richmond Heights, Brentwood, University City, Clayton, Kirkwood, Webster Groves, and South County). Call us today - 314-397-3182 - LET US SHOW YOU HOME.

NAVIGATE OUR WEBSITE

Prea Signature Realty—Your Real Estate Partner in St. Louis, Missouri

At PREA Signature Realty, we strive to educate and inform our owners/sellers  regarding the sales process and then guide them through the process so that they have a timely sale and smooth closing.  Here are the steps in the home sales process:

 

STEP 1—SELECT A LISTING AGENT

 

Interview three agents to list your home for sale.  Ask questions and demand detailed answers regarding commission structure, pricing and marketing.  If someone suggests a specific list price, inquire as to the basis of the list price.  In today’s market, setting the list price at a reasonable range of value is the highest priority.

 

STEP 2—RESEARCH MARKET VALUE

 

Start your research by reviewing your purchase price paid for the property and then apply the historical price appreciation rate for your neighborhood.  Review the appraised value as determined by the Assessor’s Office.  Use computer generated valuation services such as Zillow.com to determine a broad range of value for your property.  These tools provide assistance in determining the range of value.  However, these tools have limitations and rely on broad statistical measures.  For a more accurate opinion of value, request an appraisal, broker’s opinion of value or competitive market analysis from a qualified real estate professional.

 

STEP 3—PREPARE THE HOME FOR SALE

 

Prepare your home for sale by eliminating clutter, improving landscaping, painting,  eliminating odors, etc.  If you are committed to moving, box up those unused items.  Consider using a professional stager to suggest a plan for improving the “curb appeal” of the home.  After the suggested changes have been made, take photographs of the property under optimal lighting.

 

STEP 4—ORGANIZE DOCUMENTATION

 

Organize your documents including such items as title policies, surveys, condo and subdivision documents, appliance operation manuals, warranties and heating bills.  Create a floor plan with room dimensions.  Create a list of home features and updates including dates of installation, costs of installation and installer information.  Identify the source of heating, cooling, and energy sources for water heater. 

 

STEP 5—PERFORM A PRE-LISTING BUILDING INSPECTION

 

Perform a pre-listing building inspection to identify potential problem areas.  Depending on the cost of suggested repairs, perform repairs that add value to the transaction.

 

STEP 6—DEVELOP AND REVIEW MARKETING PLAN

 

Develop a written marketing plan with specifics including open houses, print ad placements, post card direct marketing, e-mail and direct advertising campaigns to real estate agents, e-mail marketing campaigns, website placements, online real estate classified advertisements, real estate syndication services, real estate blogs and other internet advertising opportunities.

 

STEP 7—REVIEW LIST PRICE, SALES COMMISSION, COOPERATING COMMISSION SPLIT, AND INCENTIVES

 

After reviewing the valuation opinions provided by the listing agent, review competing property offered for sale in your neighborhood.  Adjust the list price to be within a competitive range of other similar properties listed for sale in your neighborhood.  Review the listing agreement to verify the total sales commission and commission split with cooperating brokers.  If the commission paid to cooperating agents is less than 2.25%, inquire as to the reasons for a reduced commission split.  Commissions less than 2.25% may impact the number of showings by cooperating agents.  Review sales incentives offered by competing properties.  Develop an incentive package that provides assistance to purchasers in your price range.

 

STEP 8—PREPARE SELLER’S DISCLOSURE STATEMENTS

 

Review the questions contained in the seller’s disclosure statement.  Provide accurate and complete answers to all questions.  The listing agent will assist you in providing the necessary disclosures.

 

STEP 9—REVIEW PRINT ADVERTISEMENTS, ONLINE ADVERTISEMENTS, VIRTUAL TOURS, AND OTHER MARKETING COLLATERAL

 

Review all advertising and marketing collateral to verify its accuracy.  Suggest changes in design, photographs, etc. to enhance the image of the property.  Often, the internet is used to disqualify properties for showings.  Poor photographs or incomplete listing information will reduce the number of showings.  Request additional collateral pieces such lender information and interest rates, title insurance quotations, etc. to assist purchasers in the home buying process.

 

STEP 10—OPEN HOUSES

 

Discuss the placement of directional signs prior to open houses.  Clean house prior to open house.  Eliminate odors in home prior to open houses.

 

STEP 11—SIGN-IN SHEETS, TRAFFIC REPORTS AND MARKET REPORTS

 

Request information to track prospects including copies of sign-in sheets, telephone logs, and traffic reports.  Request periodic market updates including expired listings, pending sales and closed sales of similar homes.  Reviewing market data periodically may reveal an error in the positioning of your home in the market.  Expired sales of similar homes in your neighborhood may indicate an error in the pricing of your home.  Review the list price with the listing agent periodically to discuss price reductions or increases in sales incentives.

 

The actual steps in the sales process will vary based on the nature of the sales transaction and the specific property.  The purpose of this page is to provide a brief overview of the sales process.  With adequate planning addressing these items, you will have a smooth, problem-free sale.

 

If you are in the market to sell your new home, we would like the opportunity to represent you.  For more information, contact Michelle Silies via telephone at 314.397.3182 or via e-mail to MSilies@PREASignatureRealty.com to schedule a free consultation.

THE HOME SELLING PROCESS

LISTING

SPECIALISTS

 

Our listing specialists and sales consultants currently have over $24,000,000 in property listed for sale in the St. Louis area.  We use up to the minute market data to correctly price the home and use the internet and social networking sites to maximize the exposure of the listing to the market.

 

To schedule your FREE CONSULATION, contact:

 

Michelle Silies

PREA Signature Realty

314.397.3182